We Are Our Clients' Secret Weapon
By sticking to a few key principles, we create financial success for our clients regardless of their industries, business models, and existing tech stacks
Marketing: a financial investment in financial outcomes
Data is at the center of everything we do, because it’s essential to defining the relationship between investment in media and the value being driven
Cross-functional agile team structure
Our teams use financial data to continuously identify and prioritize the highest-impact initiatives to maximize ROI
Perpetual
innovation
We take a scientific, hypothesis-driven approach to testing to ensure we’re able to manage risk and uncertainty while perpetually expanding and optimizing our clients’ media mix
Innovative Expertise
Predictive Modeling
We’re always testing and improving our methods for projecting outcomes so we can make decisions, and provide our clients with valuable insights and expectations, even based on partial data
Bid Optimization
Any relevant audience can be a productive part of the media mix, so long as we pay the right price for it
Attribution Modeling
No single attribution model tells the whole story of performance. We use custom attribution modeling as a tool for understanding incremental value, and pricing media appropriately
Data Privacy
We help our clients generate GDPR- and CCPA-compliant encrypted data to utilize the full power of our models while limiting our clients’ legal exposure
Harnessing AI
We work directly with the ad networks to develop models that maximize outcomes from AI-based bid and targeting algorithms
Remote Teams
We've mastered remote collaboration, within our teams and with our clients, allowing us to drive profitable outcomes for our global mix of clients
Actionable Analysis
Our team of analysts surface insights for use in marketing optimization, but also to provide our clients with valuable business intelligence to enhance their strategy, from audience definition and messaging to pricing, landing page optimization, and beyond
More Than a Vendor
We enjoy becoming an integral part of our clients' teams, taking pride in business success and helping to address road blocks to growth as an invested partner
The Proof is in the Profit
Rather than managing with lengthy contracts or rigid media buys, we let the numbers speak for themselves, through ongoing optimization based on real profit