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We Are Our Clients' Secret Weapon

By sticking to a few key principles, we create financial success for our clients regardless of their industries, business models, and existing tech stacks

Marketing: a financial investment in financial outcomes

Data is at the center of everything we do, because it’s essential to defining the relationship between investment in media and the value being driven

Cross-functional agile team structure

Our teams use financial data to continuously identify and prioritize the highest-impact initiatives to maximize ROI


We take a scientific, hypothesis-driven approach to testing to ensure we’re able to manage risk and uncertainty while perpetually expanding and optimizing our clients’ media mix


Innovative Expertise

Predictive Modeling

We’re always testing and improving our methods for projecting outcomes so we can make decisions, and provide our clients with valuable insights and expectations, even based on partial data

Bid Optimization

Any relevant audience can be a productive part of the media mix, so long as we pay the right price for it

Attribution Modeling

No single attribution model tells the whole story of performance. We use custom attribution modeling as a tool for understanding incremental value, and pricing media appropriately

Data Privacy

We help our clients generate GDPR- and CCPA-compliant encrypted data to utilize the full power of our models while limiting our clients’ legal exposure

Harnessing AI

We work directly with the ad networks to develop models that maximize outcomes from AI-based bid and targeting algorithms

Remote Teams

We've mastered remote collaboration, within our teams and with our clients, allowing us to drive profitable outcomes for our global mix of clients

Actionable Analysis

Our team of analysts surface insights for use in marketing optimization, but also to provide our clients with valuable business intelligence to enhance their strategy, from audience definition and messaging to pricing, landing page optimization, and beyond

More Than a Vendor

We enjoy becoming an integral part of our clients' teams, taking pride in business success and helping to address road blocks to growth as an invested partner

The Proof is in the Profit

Rather than managing with lengthy contracts or rigid media buys, we let the numbers speak for themselves, through ongoing optimization based on real profit

Interested in how Working Planet can grow your bottom line?

Contact us and one of our executive team members

will be in touch to answer your questions

or schedule a call.

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