We’re in the Era of Privacy where the protection and security of personal information is in the forefront of the news. Privacy issues and concerns about the protection and use of personal information, particularly in marketing, are at an all-time high. At the center of these concerns are personal data collected by companies that are […]
Marketing managers and the C-Suite love their marketing channels. Wrapping up channel performance in tidy columns displayed on the wall in a digital dashboard feels very measured and certain. But there are two columns on the digital channel chart that require a deeper dive because they are not channels at all. These two “channels” make […]
Artificial Intelligence is often discussed as a future technology. The reality is that AI is here, and is deeply embedded in digital marketing. Existing ad networks like Google and Facebook are betting heavily on AI as growth drivers (think Google SmartBidding or Facebook lookalike audiences), and new networks have cropped up offering custom machine learning […]
Over the last two years we have increasingly moved to in-house management of programmatic platforms and are firmly biased in favor of DSPs (programmatic Demand-Side Platforms) that we can run ourselves. There has been a lot of debate over outsourced programmatic vs. in-house and I want to be clear on the difference. Yes, we are […]
Is Voice Search Resurrecting Broad Match? For Search Marketers, unmodified broad match has long been the lowest “don’t go there” option in targeted, profitable search campaigns. For those unfamiliar with keyword match types, broad match means that the designated keyword can appear anywhere in any user search string, or maybe not at all if Google […]
Working Planet is an Agile shop. This doesn’t mean we’re sprightly and nimble, although we generally are those things too. It means we adhere to strict Agile methodologies in how we prioritize and execute our work. We are very routinely told by clients who have worked with multiple agencies that we’re the best they have […]
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