Google’s New Data Privacy Push: A Strategic Pivot After Chrome’s Privacy Sandbox Stumble
This week, Google rolled out Confidential Matching , their latest “privacy-first” solution for securely connecting first-party data for...
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What Were We Thinking?
Applying the Moneyball Approach to Digital Marketing: Triple Your Revenue
In Moneyball, Billy Beane, the general manager of the Oakland Athletics, defied traditional baseball wisdom by using data-driven analysis...
A Digital Marketer's Candid Take on Data Privacy
GDPR was published in early 2016, and it's safe to say that data privacy has been pretty top of mind in the digital world at least since...
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