Working Planet takes on the complex work of connecting the dots to profit.
Working Planet’s formula for success is rooted in over a decade of successfully tackling the hard questions in digital advertising. We were years ahead in using attribution models, multi-touchpoint data, and in value-based audience segmentation. We separately priced Google Display Network content before Google built that functionality into AdWords. We’re currently addressing cross-device behavior and cross-channel influence through the use of Mix Modeling. And we are constantly improving our practices and methodologies as the world of digital advertising advances.
Profitable customer acquisition is one of the most interesting puzzles in business. It is a core problem that has to be solved by every company, everywhere. We’re willing to put smart people behind tough problems like this, because these are the problems worth solving.