Since inception, we have continuously pushed the envelope on quantitative marketing.
For more than a decade, Working Planet has been at the forefront of profit-driven search engine marketing and optimization. We continue to develop new and effective techniques to help businesses get the most efficient and profitable results from their digital campaigns.
Soren Ryherd and Vida Jakabhazy founded Working Planet in 2003. They knew that a quantitative approach to paid online advertising would work. As research scientists they had built predictive algorithms for analyzing satellite imagery and knew that a successful online marketing approach was all about controlling the multiple variables involved, which in the end, determine whether any ad campaign is profitable or not.
With this fundamental understanding, Working Planet evolved from a pure SEM to the Advanced Marketing Optimization firm it is today. Working Planet currently manages tens of millions of dollars of ad spend in search, content, display, remarketing, and social network advertising for clients ranging from aggressive growth companies to Fortune Global 500 firms.