Working Plant Co-Founder, Soren Ryherd, will be speaking at SMX West 2016 in San Diego on March 2nd as part of the panel on “Attribution Beyond the Last Click”. He will be discussing the merits of Chain-Based Attribution.
Panel Overview: Giving all the credit to the last click of a conversion is like saying the scorer is solely responsible for the goal. Attribution is much more accurate when factors such as in-store visits, phone calls, and offline conversion uploads are taken into account. In this session, panelists examine various attribution metrics and show you which are best for the most important things you need to measure in understanding conversions.
Soren will be joined on the panel by Dave Roth of Emergent Digital and Adam Proehl of NordicClick Interactive. The panel will be moderated by Brad Geddes of Certified Knowledge.