Soren Ryherd to Speak at SMX West 2015 – Conversion Tactics for SEM

Working Plant Co-Founder, Soren Ryherd, will be speaking at SMX West in San Diego on March 4th! As part of an exciting panel on Conversion Tactics for SEM, Soren will be focused on how embracing the complexity of user behavior can help in your conversion improvement tests. Soren will be introducing the concept of the “Interruption Curve” and what that means for the proper analysis and testing of your digital campaigns.

Soren will be joined on the panel by conversion guru, Tim Ash, as well as by Luke Alley and Matt Van Wagner. Catch up with him after the panel to chat and ask questions!