Client: Discount online retailer selling products in the home décor and furnishings space
Overview: Our client’s success is built on cost-effectively converting online visitors to their website into sales via their online store. To help grow their web store activity and help measure and understand the efficacy of their paid advertising, we worked with the client to obtain granular margin information and detailed order reports. This combination of data allowed us to tie profit back to the individual keywords that generated those orders and to fold that data into our custom bidding model for ongoing bid optimization. We then crafted an expansion strategy using this data to rapidly drive our profit-focused optimization process.
Results: Through our performance-based modeling techniques and other optimization efforts, weincreased conversion rate 36% from early baseline results and decreased ad spend as a percentage of revenue by 34%.