The Most Underrated Relationship in SaaS: The Digital Marketer & CFO Power Couple
In SaaS growth, instant profit is seldom the game plan. Chasing it can mean missing out on major, long-term opportunities. Sure, you need...
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What Were We Thinking?
Harnessing AI for Value Based Bidding
AI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...
Why ROAS Sucks As a KPI
ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really...
Profit: The Only Marketing Metric that Matters
I recently wrote about the limitations of one of the most widely-held marketing KPIs: ROAS (Return on Ad Spend). The main limitations...
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