Entries by Soren

In the Era of Privacy go Deep on First-Party Data

We’re in the Era of Privacy where the protection and security of personal information is in the forefront of the news. Privacy issues and concerns about the protection and use of personal information, particularly in marketing, are at an all-time high. At the center of these concerns are personal data collected by companies that are […]

Why Working Planet Manages Programmatic In-House

Over the last two years we have increasingly moved to in-house management of programmatic platforms and are firmly biased in favor of DSPs (programmatic Demand-Side Platforms) that we can run ourselves. There has been a lot of debate over outsourced programmatic vs. in-house and I want to be clear on the difference. Yes, we are […]

Will Voice Search Resurrect Broad Match?

Is Voice Search Resurrecting Broad Match? For Search Marketers, unmodified broad match has long been the lowest “don’t go there” option in targeted, profitable search campaigns.  For those unfamiliar with keyword match types, broad match means that the designated keyword can appear anywhere in any user search string, or maybe not at all if Google […]

Why Agile Works for Us

Working Planet is an Agile shop. This doesn’t mean we’re sprightly and nimble, although we generally are those things too. It means we adhere to strict Agile methodologies in how we prioritize and execute our work. We are very routinely told by clients who have worked with multiple agencies that we’re the best they have […]

Top Five Digital Marketing Trends to Look For in 2019

As a paid digital optimization firm we saw 2018 as a year of innovation in the industry. The rapid pace of change with both new and existing players is setting the stage for 2019 to be exciting, dynamic, and fast-paced. There is a lot of change in the air, but here are five big trends […]

Why We Are Focused on Amazon Advertising

Last month, Fortune reported that Amazon is rapidly becoming one of the world’s largest ad networks, with over $2 billion USD in advertising revenues in Q2 2018 alone.  Their rapid appearance on the world advertising stage is only one of the reasons that we’ve been putting our sights on Amazon for some time now.  Here […]