Entries by Soren

Why Agile Works for Us

Working Planet is an Agile shop. This doesn’t mean we’re sprightly and nimble, although we generally are those things too. It means we adhere to strict Agile methodologies in how we prioritize and execute our work. We are very routinely told by clients who have worked with multiple agencies that we’re the best they have […]

Top Five Digital Marketing Trends to Look For in 2019

As a paid digital optimization firm we saw 2018 as a year of innovation in the industry. The rapid pace of change with both new and existing players is setting the stage for 2019 to be exciting, dynamic, and fast-paced. There is a lot of change in the air, but here are five big trends […]

Why We Are Focused on Amazon Advertising

Last month, Fortune reported that Amazon is rapidly becoming one of the world’s largest ad networks, with over $2 billion USD in advertising revenues in Q2 2018 alone.  Their rapid appearance on the world advertising stage is only one of the reasons that we’ve been putting our sights on Amazon for some time now.  Here […]

15 Years of Profit-Driven Marketing

In 2003, Google was still a scrappy startup, digital marketing largely meant Search or un-tracked banner ads, and Working Planet co-founders Soren Ryherd and Vida Jakabhazy had an idea that paid digital advertising could be optimized to financial KPIs. We were a little early. While Working Planet began rapidly building and optimizing digital campaigns it […]

Why ROAS Sucks As a KPI

ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really sucks as a KPI. To be totally fair, ROAS has a few strengths. It is easy to calculate (even easier than ROI): Revenue / Ad Spend. It is a relatively clear measure of efficiency. […]