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Prior to founding Working Planet, Vida and I worked at a number of companies where we learned things we wanted to replicate and things we wanted to avoid in our own company. When we launched Working Planet seventeen years ago, we knew one thing we would do is build a company based on fairness. A company […]

5 Things Data-Driven Marketers Need to be Doing Right Now

As an agency, we work with national and international businesses across a number of verticals. What we see is that every company is in their own unique situation. Some companies have massive increases in demand, while others are shut down completely for the short term. If your business is not shut down completely, then for […]

Why We’re Working From Home for 60 days

Today, March 13th 2020, Working Planet initiated a 60-day mandatory work from home policy. We think this is the right response for companies capable of managing it. Here’s why. The data so far on the SARS-CoV-2 virus is that that it spreads easily and without any symptoms necessarily being shown by the carrier. Containment of a […]

How Our Clients Grew in 2019

2019 was a stellar year. All the clients that we worked with for the year achieved solid, and in some cases spectacular (200%+) growth. Given many of our clients have been with us for years, how we are achieving continual growth is as important to us as the growth itself. Here are three major factors […]

Marketing, Meet AI

Artificial Intelligence is often discussed as a future technology. The reality is that AI is here, and is deeply embedded in digital marketing. Existing ad networks like Google and Facebook are betting heavily on AI as growth drivers (think Google SmartBidding or Facebook lookalike audiences), and new networks have cropped up offering custom machine learning […]