Contact us for a
A History Rooted In Innovation
Since inception, we have continuously pushed the envelope on quantitative marketing.
For more than a decade, Working Planet has been at the forefront of profit-driven search engine marketing and optimization. We continue to develop new and effective techniques to help businesses get the most efficient and profitable results from their digital campaigns.
Soren Ryherd and Vida Jakabhazy founded Working Planet in 2003. They knew that a quantitative approach to paid online advertising would work. As research scientists they had built predictive algorithms for analyzing satellite imagery and knew that a successful online marketing approach was all about controlling the multiple variables involved, which in the end, determine whether any ad campaign is profitable or not.
With this fundamental understanding, Working Planet evolved from a pure SEM to the Advanced Marketing Optimization firm it is today. Working Planet currently manages tens of millions of dollars of ad spend in search, content, display, remarketing, and social network advertising for clients ranging from aggressive growth companies to Fortune Global 500 firms.
Data Scientist Jobs
“Data Scientist – The Sexiest Job of the 21st Century” – Harvard Business Review
“Profit-Driven Marketing is the New Trend” – Google
WP celebrates a decade of Profit-Driven Marketing
WP doubles office space
WP launches Open Book Management
MSN and Yahoo form BingAds
Office building purchased
Google acquires Doubleclick
“The future of digital agencies will be in the strength of their analytics” – Keynote, Search Engine Strategies
WP Conversion Improvement Testing launches
WP Begins Attribution Modeling
WP uses multi-touchpoint data
WP Google Certified
Google breaks out content network from search bids
Attic garret to converted apartment
Google Certification launched
WP separately optimizes content and search
“It is about transforming data from passive to active, from static to dynamic – transforming data into insight.” – Carly Fiorina, CEO HP
Dining room to Attic garret
Google goes public at $85/share
Launching Profit-Driven Marketing
WP creates first Dynamic Pricing Model, launches Profit-Driven Marketing
Overture is bought by Yahoo!
“11% of online advertisers measure performance” – WebTrends Survey