Services

Working Planet is part strategic consulting firm, part data analytics company, and part SEM. We customize paid online marketing for greater profitability. In doing so, we strategically help businesses grow and help identify marketing opportunities that lead to greater success.

 

What We Manage

We manage paid online campaigns, including search, content and display, as well as remarketing and social media.

Our management includes:

  • Keyword research and selection
  • Ad development and testing
  • Bid management
  • Performance monitoring
  • Click fraud detection
  • Reporting and communication

What We Do

We optimize online marketing campaigns to ensure that our clients meet their profitability goals.

How we optimize:

  • Fanatical measurement & analysis of data
  • Fully-customized bidding strategies
  • Landing page optimization & testing
  • Growth opportunity identification
  • Strategic consulting
  • Custom performance data modeling

 

What We Achieve

Increased Net Profit. That’s what we achieve for our clients. We believe the reason you do online marketing is so your company can profitably grow. There may be many paths for how marketing affects the bottom line. We connect those dots.

By understanding your revenue model, how your profits are structured, how your sales process works, and what may be limiting your growth, we can make better decisions. Decisions that will help grow your company.

By using our approach to continual improvement and constant predictive modeling on performance, we achieve better results. Results that are measured in our favorite marketing metric, your Net Profit.

Through our data-intensive approach, we can deliver on significant high-level goals for our clients. Including:

  • Increased profitability
  • Reduced risk
  • More efficient use of resources