Pay-Per-Tweet
Zach | 21 January, 2010
Internet marketing has expanded into yet another channel in recent months as a few startups are attempting to tackle the world of Twitter marketing. From the beginning, companies have used Twitter as a PR outlet to announce updates, offer coupons and deals, and connect with followers. The San Francisco Chronicle reports, however, that in the last six months a few startups have now ventured into Pay-Per-Tweet marketing, where companies have reportedly paid celebrities between a few dollars and $10,000 to tweet an ad for the company. Similar to PPC search engine marketing, firms are then paid per click-through.
With celebrities having upwards of 1.5 million followers and growing, Pay-Per-Tweet marketing could be a great way for companies to reach a targeted audience. How profitable it is for the advertiser remains to be seen.
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