B2B Content Marketing Summit
Vida | 23 March, 2011
Working Planet Co-Founder and President Soren Ryherd will be speaking at the 2011 B2B Content Marketing Summit on Wednesday, April 6th, 2011. Soren will be joining Tim Hurley, Founder & Managing Partner of Think Media Partners, Myles Bristowe, CMO of CommCreative, and Brad Gustavesen, Vice President and Anna Barcelos, Director of Client Solutions at ten24 Web Solutions.
Soren’s talk is focused on “Evaluating Content Effectiveness and Optimizing for Engagement”. Topics include:
* Concrete ways to evaluate content effectiveness
* KPIs – having the right metrics for your business model
* How to effectively utilize audience segmentation and personality profiles
Attendance is limited and filling quickly!
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