Working Planet Marketing Group

PROVIDENCE, R.I. – Working Planet President & Co-Founder Soren Ryherd was named this week as one of the two inaugural Rhode Island Innovation Fellows.  The Rhode Island Innovation Fellowship was created by philanthropists Letitia and John Carter for “Rhode Island citizens to find solutions to Rhode Island challenges”. The Fellowship is administered by the Rhode Island Foundation and comes with $300k over three years to help Fellows pursue their vision.

Ryherd’s proposal, called the “Retail Project RI”, aims to flip standard retail incubation on its head by first growing retail ventures as online stores, then moving to brick & mortar once they have proven profitability and market acceptance.  Over time, the Retail Project RI plans to launch hundreds of stores to help fill the many empty and underutilized storefronts across the Ocean State, at the same time creating permanent jobs based on outside revenues.  Working Planet’s eight years of history helping businesses grow profitability through quantitative modeling and management of their online advertising was a key factor in the selection process.

Ryherd’s project won over 436 other applicants, and was one of seven finalists, whose projects are all being featured at the Rhode Island Foundation web site.

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