LinkedIn Launches Business Accounts
Kyle | 30 September, 2011
LinkedIn recently launched Business Accounts, an exciting new feature for all LinkedIn advertisers. In the past, agencies looking to manage LinkedIn ad campaigns for their clients were limited to two poor options: create a “dummy” profile to advertise from, or use a client’s personal LinkedIn profile. Both options raised their own set of issues when setting up and managing LinkedIn advertising accounts, and acted as unnecessary barriers to entry into the LinkedIn advertising network.
Business Accounts were created to solve this issue by separating LinkedIn advertising accounts from personal profiles, allowing agencies and third parties to manage ad campaigns without using a client’s personal LinkedIn profile. As an online advertising agency, we welcome the launch of this new feature.
In our upcoming blog series, we will show how to set up a LinkedIn Business Account, demonstrate how to create and structure ad campaigns, and share some of our best practices for LinkedIn ads. Stay tuned!
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