Google Instant Launch
Vida | 10 September, 2010
On Wednesday, Google announced Google Instant, a search feature that is going to be a game-changer for long-tail keywords. With Google Instant, both paid and organic search results change in real-time as queries are actively being typed. Brilliant and disturbing.
There had been rumors that Google needed to squelch the increasing number of multi-word searches which were being delivered to lower-priced, long-tail keywords. Will they ever accomplish that with this feature: 1) by design, 1- and 2-word predicted results are displayed first, and 2) the likelihood that users will be distracted by the rotisserie results before completing their intended query will be high.
The net result of all that will be more searches on common terms, higher bid prices, and happy stockholders. Google states that quality score will not be affected, however, the mix of traffic and volume of impressions is unknown. We will be watching the trends in user behavior and performance closely.
It will be interesting to see whether users, in theory Google’s chief concern, will be equally happy with the new feature or will become disenchanted. I know some SEO shops that certainly hope it goes away…instantly.
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