Google AdWords Ads Exceed 25 Characters
Vida | 1 April, 2009
Google has been testing ads with headlines that exceed the 25 character limit when using keyword insertion. Last week Google made available the following explanation:
“You may occasionally notice an ad that exceeds our character limits
(typically, 25 characters in the title and 35 characters in each ensuing
line). This sometimes happens with ads that use keyword insertion.
When a keyword-insertion ad appears on a search result page, the AdWords
system inserts the keyword that triggered the ad into the ad text. If the
keyword is too long, and would cause the ad text to exceed our character
limits, the ad’s default text would be used instead.
In rare cases, the system may insert a keyword that causes the ad to
exceed the character limit by one or two characters. There’s no guaranteed
way to exceed the character limit, so we don’t recommend that you tailor
your ad text to attempt this. It would likely make keyword insertion less
effective for you, since the AdWords system will almost always use your
default text in place of a too-long keyword.”
Should you be interested in creating an ad group with keywords that push an ad to 26 or 27 characters using DKI (dynamic keyword insertion), while ensuring that the default ad was suitable for the keywords in the ad group, do follow Google best practices (tightly focused keywords in an ad group) and do measure your results to ensure the ad is converting and providing profit for you.
File Under: Google Adwords & Pay Per Click & Search Marketing Comments (0)
