Case Study: Optimizing an Existing Campaign for Profitability
Vida | 27 February, 2009
Company: Financial Services Firm
Overview: The client had been using Pay-Per-Click marketing, but had no process for assessing success other than gross revenue. In addition, the campaign had become too difficult and time consuming to manage internally.
Result: A model-based approach to optimization, daily management, and a creative approach to correlating online metrics to profits resulted in a 245% increase in lead volume and an increase in ROI from PPC marketing from 85% to 548% in the first 8 weeks.
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