Case Study: Creating a New and Profitable Pay-Per-Click Campaign
Vida | 3 March, 2009
Company: Online Retailer
Overview: The client had a new e-commerce site for retailing consumer products and was looking to drive sales while keeping cost-per-sale under control.
Result: After a thorough audit of available search terms and search activity a campaign was crafted to quickly gather data and begin a performance-based campaign. In this case, there was enough data to begin building a statistical model and getting the client profitable on major product lines within two weeks and on secondary products within six weeks. The campaign in aggregate was profitable from day two. Cost per sale was cut almost in half from week two to week four while sales volume increased 528% for the same period.
File Under: Case Studies & Entrepreneurship & Google Adwords & Pay Per Click Comments (0)
