How are you different from other firms?
Centered on our Dynamic Pricing Models and quantitative approach, our unique process allows us to use our clients' business metrics to drive their marketing campaigns instead of the other way around.
We are a dedicated team committed to crafting profitable PPC campaigns for our clients. A well-managed marketing campaign is the key between making and losing money with PPC. Without the proper experience, it is remarkably easy to overbid on competitive terms, depleting advertising budgets in a heartbeat with nothing to show for it. This is where our team, our tools and our process can make the difference between a successful campaign and a waste of time and money.
We tried PPC on our own, but spent our month's budget in one day. What happened?This is an unfortunate occurrence for companies attempting Pay-Per-Click on their own without prior experience or professional guidance. A number of common mistakes could contribute to this scenario:
Mistaken Goals
Simply attracting many visitors to your site generally
is not the goal of a PPC campaign -- attracting those who will buy
your product or service is. Converting qualified visitors to customers
is the ultimate goal of PPC marketing.
Misguided Bidding
Bidding on heavily trafficked and relatively generic search terms
without a pricing model will likely lead to overpaying for under-qualified
traffic. Weeding out those simply looking for generic widgets from
those seeking the blue fuzzy cream-filled widgets you sell by proper
pricing and positioning based on search term performance ensures
a stronger return.
Poorly Targeted Search Terms
Failing to extensively research search terms appropriate to your
business will also lead to driving unqualified traffic to your site.
Our team thoroughly researches suitable search terms for your campaign
as well as their historical traffic patterns. The latter allows
us to calibrate our Dynamic Pricing Models and get your campaign
to a profitable state quickly.
Lack of Pricing Model
"You can't manage what you don't measure." How do you know if your
search terms result in conversions and not just traffic? Without
a quantitative model, bidding on search terms is simply guesswork.
We avoid all of these mistakes by assessing combinations of potentially hundreds of search term bids in order to choose the most effective combination of search terms and bid prices for your goals and budget. Our extensive campaign planning and ongoing analysis are designed to avoid any pitfalls while allowing continual refinement of your campaign.
Why would I hire someone to do this?PPC is a dynamic activity that requires constant monitoring. Search term pricing changes constantly. In addition, every PPC service operates by different, sometimes changing, rules. Shift attention away from your campaign and you can easily lose position or overspend your budget.
Because of the interplay of these factors as well as industry competition, budget, and ad copy, it is easy for someone lacking expertise in PPC marketing to overspend or to poorly craft a PPC campaign. This can easily result in a (sometimes disastrous) waste of money, time, and effort. Our process eliminates these pitfalls, ensures a profitable campaign and leaves you free to manage your business.
