One of Google’s latest betas is their Search-based Keyword Tool, a new keyword recommendation tool. This tool presents a great opportunity for advertisers to fill gaps in their search term lists by suggesting keywords deemed highly relevant based on site content. Although the tool doesn’t allow users to import terms directly from the tool into an AdWords account, the results can be useful to determine potentially valuable areas for account expansion.
Google refers to the Search-based Keyword Tool (SKT) as an “inverse search engine,” which provides relevant keyword results based on a domain submitted in the search box. Like the keyword tool that exists within each AdWords account, the SKT provides lists of suggested keywords based on site content organized into categories, which may be helpful for organizing terms into ad groups.
The tool works by drawing from a one-year database of actual user searches, from which it chooses the user searches relevant to a site’s content.
Unlike the current keyword tool, the SKT provides a list of missed keyword opportunities by first examining the list of search terms and negative search terms being used in an account. It is designed to give results stripped of keyword redundancies and terms that clash with negative search terms in an account.
If the “Partial matches to keywords in my account” is selected in the “More Filters” option, the tool will also provide keyword ideas based on the searches for which broad- and phrase-match terms have delivered ads. The “Ad/Search share” column displays the percentage of time that a client’s paid or organic results (on the first page) have shown a listing for the corresponding user search in the past year.
The SKT returns a list of terms that is filterable in the interface, or can be exported to Excel. Click on “More Filters” to filter by competition levels, suggested bid (based on first page averages), search volume, or competition levels.
The SKT should also be able to provide a longer and more detailed list of search terms because it examines every page on a domain entered into its ‘Website’ field, rather than only the pages that are directly linked to that site. Google recommended using the tool for clients who have large online catalogs and many product pages.
The tool can be found at:
and more information can be found at:
Pile said …
This looks like an awesome tool that can benefit all the people that are doing keyword research. I am going to work with it tomorrow and see if I like it or not.