Google provides views into performance metrics from Google search vs. their search partners. This is good news for us, as it means easier auditing of this information and the potential for easier calibration against our third-party tracking data.  More importantly, it opens the door for separate optimization of the high-quality Google search traffic and the varying quality of their search partners.

We applaud any moves on the part of the ad engines that allow measurement and management at the most granular level. The more access there is to this data, the better and more efficient ad spend can be.

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