Company: Financial Services Firm

Overview: We had been consistently hitting the client goal of a 5:1 Return On Ad Spend (ROAS), but knew that his margins and the non-linear relationship of ad placement to volume created an opportunity for increased profit. We asked that he relax his strict ROAS requirement.

Result: By moving to a 4:1 ROAS his per-transaction profit dropped, but his aggregate profit almost doubled as we found substantially more volume.