It has come up a number of times. I’ll be deep in conversation on Pay-Per-Click strategy with one of our clients and they will suddenly say “You know, you should blog this.”

Since our founding in 2003, Working Planet has been a quiet company. We have incredibly loyal clients who have kept us busy with referrals and that has limited our need to talk about ourselves. Since we believe in steady and rational growth, we have not had to hit the trade show circuit or invest in large marketing programs. We stay as busy as we want, putting our clients first, and have roughly doubled in size each year.

However, it does make sense to share some of our thoughts on performance-focused Pay-Per-Click management as we have a great vantage point. The Pay-Per-Click space is maturing, and more companies are realizing that it is all about the numbers. Paid Search continues to be a fast-growing and rapidly evolving space, and one where an unwavering focus on the numbers and the clients’ bottom line results has to drive all aspects of campaign structure and strategy.

We look forward to sharing our thoughts with you. If you have questions about what you read here, let us know. I can always be reached at:

soren @ workingplanet.com

Soren Ryherd
President
Working Planet Marketing Group, Inc.

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