Company: Online Retailer
Overview: The client had a new e-commerce site for retailing consumer products and was looking to drive sales while keeping cost-per-sale under control.
Result: After a thorough audit of available search terms and search activity a campaign was crafted to quickly gather data and begin a performance-based campaign. In this case, there was enough data to begin building a statistical model and getting the client profitable on major product lines within two weeks and on secondary products within six weeks. The campaign in aggregate was profitable from day two. Cost per sale was cut almost in half from week two to week four while sales volume increased 528% for the same period.
I will be speaking at the RI Nexus Breakfast Panel on 12/16. The topic is “Making it through the Downturn and Emerging Stronger than Ever”. I look forward to digging into this with fellow panelists Annette Tonti, the CEO of Mofuse, and Jim Lavoie, the CEO of Rite-Solutions. More about this free event sponsored by the Rhode Island Economic Development Corporation can be found here.
12/16 8:30-10:30am
RIEDC
315 Iron Horse Way
Providence, RI 02908
Google Map
Eighteen months ago, at the SXSW conference, entrepreneur and force of nature Timothy Ferriss launched his book The 4-Hour Workweek.
With a mantra of “outsource your life”, Timothy soon made #1 on both the New York Times and Wall Street Journal bestseller lists and continues to make the BusinessWeek top seller list week after week. We were thrilled to be listed in The 4-Hour Workweek as a recommended resource for outsourcing PPC marketing, one of only three firms to be recommended in our category.
We believe that our execution on profit and performance-based marketing allow our clients to focus their attention on the things that are important to them, whether that is creating the next breakthrough product, or winning an Argentine Tango competition (as Tim once did).
Congratulations, Tim, on a book that has continued to win converts and stand the test of time!
