Company: Financial Services Firm

Overview: We had been consistently hitting the client goal of a 5:1 Return On Ad Spend (ROAS), but knew that his margins and the non-linear relationship of ad placement to volume created an opportunity for increased profit. We asked that he relax his strict ROAS requirement.

Result: By moving to a 4:1 ROAS his per-transaction profit dropped, but his aggregate profit almost doubled as we found substantially more volume.

Company: Online Retailer

Overview:  The client had a new e-commerce site for retailing consumer products and was looking to drive sales while keeping cost-per-sale under control.

Result:  After a thorough audit of available search terms and search activity a campaign was crafted to quickly gather data and begin a performance-based campaign.  In this case, there was enough data to begin building a statistical model and getting the client profitable on major product lines within two weeks and on secondary products within six weeks.  The campaign in aggregate was profitable from day two.  Cost per sale was cut almost in half from week two to week four while sales volume increased 528% for the same period.

Company:  Financial Services Firm

Overview:  The client had been using Pay-Per-Click marketing, but had no process for assessing success other than gross revenue.  In addition, the campaign had become too difficult and time consuming to manage internally.

Result:  A model-based approach to optimization, daily management, and a creative approach to correlating online metrics to profits resulted in a 245% increase in lead volume and an increase in ROI from PPC marketing from 85% to 548% in the first 8 weeks.