Your data is not telling the truth, the whole truth and nothing but the truth. Well, the tools you’re using to manage your data are likely not up to the task and as a result of that attribution issue, you’re not getting to the truth.
In his first Search Engine Land article as a monthly contributor, Soren Ryherd encourages marketers to plug value leaks, measure campaign effectiveness with a holistic view, and to embrace the Out-of-Channel engagement path to help ensure that they are correctly managing their online marketing efforts.
What readers had to say…
“One of the best attribution articles I’ve read in a long time. Thanks for stepping up the conversation”.
“Very interesting thought on attribution @sorenryherd ! You’ve inspired me to start thinking in a new direction”