About Us

We’re a group of smart (and, frankly, nice) people that embrace complexity, understand that knowing how to get to the right answer is more powerful than knowing the right answer, and who want to be better tomorrow than we are today.

The premise for what we do is simple: You do marketing to make money. This may not be the core mission of your company, but it is a core requirement. Working Planet helps companies around the world profitably and efficiently engage in paid online marketing though a highly quantitative blend of strategic consulting, data analysis and modeling, and high-impact execution of online marketing management.

The result is a unique blend of Agency, Consultant, and Media Buyer that offers something that none of these do; the ability to take our clients’ corporate goals and turn them into a tactical execution that is based entirely on their needs.

a little history

Soren Ryherd and Vida Jakabhazy founded Working Planet in 2003. They knew that a quantitative approach to paid online advertising would work. As research scientists they had built predictive algorithms for analyzing satellite imagery and knew that an approach to online marketing had to be about controlling the multiple variables that, in the end, determine whether any ad campaign is profitable or not.

Fast forward and Working Planet has evolved from a pure SEM to an Advanced Marketing Optimization firm managing many millions of dollars of ad spend in search, content, display, remarketing, and social network advertising. Working Planet clients range from aggressive small businesses to Fortune Global 500 firms. What clients have in common is a large regional, national, or international market and a passion for smart growth.

a sense of community

Working Planet is proud to be a part of Providence RI, and to play a part in the dramatic growth of Rhode Island’s technology and knowledge economy. Some local organizations we are very happy to support are:

  • Betaspring – Mentorship-driven Providence-based startup accelerator
  • Community Boating Center – Community sailing center with focus on inner-city outreach
  • Ocean State Robotics – Career & Technical Academy Team – high-school competitive robotics
  • Autism Speaks of Southern New England