Working Planet Marketing Group mixes powerful statistical modeling with personalized hands-on campaign management to ensure clients reach their profitability goals. While others rely entirely on software that is largely inflexible and allows for 'autopiloting' of accounts, we bring together the best of both worlds. We let state-of-the-art software do what it does best and talented people do what they do best. It's a marriage that results in completely flexible campaign management tailored to fit your size, budget, demands and goals.
Flexible and Efficient
Because we don't force your campaign to fit a cookie cutter structure and we use best
practices unsurpassed by others in the industry, Working Planet is a nimble partner for
your outsourced PPC needs, whatever size and complexity campaign you require. From 10
to millions of keywords, from nationwide to local campaigns, we are able to handle it all.
Powerful Modeling
Our Dynamic Pricing Models target the best price and position for every keyword while
taking the performance of the entire campaign into account. Our sophisticated models are
flexible enough to fold your financial goals into them, ensuring that our results are
based on metrics important to you and your business.
Fanatical Measurement of Data
To say that the tracking and measurement of data is the basis of everything we do is no
exaggeration. Clean, timely and accurate data is the Holy Grail of our business and we
fiercely and relentlessly pursue its acquisition. Ask our clients. We are known for
our zealousness.
- Conversion Tracking to Ensure Accuracy
We track every keyword in all engines with unique tags to ensure that we capture every unique lead, sale, or action that makes a difference to your ROI. We can track the success of all your online marketing efforts, including organic conversions. As a result, we can assure that we are tracking unique actions and not multiple actions performed by the same person.
- Data Screening to Ensure Cleanliness
Each and every day we review and clean data ensuring that we are receiving pristine data from the engines and our tracking. Through our API feeds from the PPC engines, we capture any changes made by them to historical data that can affect the cost, clicks and conversions on those days. Therefore, our models are based on clean and accurate data, which means we are accurately meeting your real ROI goals.
- Automated Updating to Ensure Timeliness
We have direct access to the engines through our API feeds which allows us to monitor your accounts and data accurately and efficiently.
Fraud Detection
We analyze accounts daily in all engines to protect your exposure to unscrupulous activity.
When we detect instances of fraud, we champion our clients and receive the refunds from the
engines they deserve.
Keyword Management
The core of any PPC campaign is the array of keywords used to trigger ads. Whether it's a few hundred
or hundreds of thousands of keywords, Working Planet takes the burden out keyword selection, insertion
and management off of your shoulders. Your time is valuable and should be spent doing what it is you
do best. We research the best keywords to describe your business, insert our tracking, upload them
and monitor them.
Regular Reporting
Overview Data Reports offer a broader view of search performance and a wide-angle shot of your entire
search campaign.
We take the burden of managing your campaign off your shoulders.
Learn more about our process.
